Does Bounce Rate Reflect User Experience?
Every business should aspire to provide a seamless website experience with relevant content so that the website passes the 'Gold Fish' test.Every website must guide visitors to act instead of leaving; this is not accomplished by providing relevant content.As marketers...
The Rule of 3+3+2: Mastering the 8-Second Attention Span
My last article, ‘Does Your Website Pass The ‘GOLDFISH’ Test?‘, discussed how humans now have an average attention span of 8 seconds, which is now less than that of a Goldfish. As a business owner in today’s digital age, you know that capturing your audience’s...
Our Five-Step Digital Marketing Strategy for customers to Know, Like, and Trust your business.
Step 1: Understanding your visionThe first step in any business relationship is to understand what our client’s vision is for their business in 1,2,5, and 10 years. Maybe our client wants to build to sell (exit) or build a legacy for your children or employees to...
Does Your Website Pass The ‘GOLDFISH’ Test?
Since 2007, the age of cell phones with apps, our attention span has been getting shorter as we are continuously bombarded with content distractions. Moreover, the increasing concern for social validation and the number of likes or comments on a post adds to this...